We partnered with a key stakeholder to discover and design a goal achievement app. From it's humble begins to final handoff it evolved into a social experience
User Research
Competitive Analysis
Content Strategy
Wireframing & HiFi Mockups
Branding
User Testing
Web Development
We collaborated with the stakeholder to gain an understand of their ideal clientele. We created surveys to better understand the needs of the user as well as expectations. Once completed we selected a few participants for interviews. Pairing this with competitive analysis we established a solid base to the product.
With the knowledge from our research, we sketched our ideas and combined them with our initial content to produce wireframes. Sticking to goals and habits can be hard work, so we used conversational light-hearted text to ensure the user experience was positive.
Working with the stakeholder during the wireframe process helped spark brand characteristics. We worked through word lists and mind maps to assist in finding the Product's name. Mood boards helped to create the complete character of the product and shaped its bright, bold design system.
We used our design system to paint the details of our wireframes, while keeping in mind our sense for positive, upbeat vibes. We made sure to make every detail feel as if it were designed specifically for the user, to help them feeling a sense of community and relatability.
Usability tests were conducted to test both desktop and mobile prototypes. We used this data to enhance the various flows of the app. The first habit a user needed to form was to the app itself. The most crucial aspect was the product's flexibility. Instead of the user conforming to the app, the app adapts to the user.
