Achieve

Achieve is a flexible goal-setting app designed to meet users where they are. Whether they’re forming habits, chasing long-term goals, or just trying to stay consistent, Achieve adapts to their preferences — no pressure, no guilt. Our team handled the entire UX/UI process from end to end: research, flows, wireframes, and high-fidelity design. From individual milestones to social motivation tools like groups and “goalkeepers,” Achieve empowers users to define their own version of success.

Client

J.S.

Industry

Health and Wellness

Project Type

MVP Design & Strategy

Timeline

6 months

Goal

Build an inclusive goal-tracking app that accommodates different user types — from self-motivated solo users to those who thrive with accountability and community.

Challenge

Users didn’t all want the same experience. Some were deeply social, others didn’t want to share at all. The system needed to stay supportive without forcing a structure on anyone.

Outcome

We landed on a modular social structure that gives users total control. They choose their own “goalkeeper” or go it alone. They join groups or stay private. We designed the entire product and conducted interviews that helped us pivot toward a more social, supportive ecosystem.

Discovery & Research

Understanding what motivates people to achieve goals

We began by surveying potential users and conducting interviews to understand their current goal-setting habits, frustrations, and what keeps them accountable. This helped us uncover the importance of personalization and social accountability. We also looked at competitive tools like Habitica, Strides, and Streaks, identifying where they fell short for people looking for both structure and flexibility.

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Defining the Strategy

Making goal-setting feel human, not robotic

We created personas and journey maps to define how different types of users might engage with the platform. Some wanted to improve health, others wanted to break bad habits — but all needed autonomy. Based on this, we shaped a strategy that emphasized encouragement, optional accountability (via “Goal Keepers”), and flexibility in tracking.

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Informational Architecture

Designing for flexibility without overwhelming the user

We mapped out the platform’s content and navigation structure — balancing goals, habits, check-ins, and communities. The challenge was creating a system that worked for someone building one habit or 20 complex goals, without losing clarity or usability.

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Interaction & Visual Design

Motivational, vibrant, and user-controlled

We designed the interface to feel positive and empowering — using bold colors, rounded shapes, and friendly copy. The onboarding flow guides users to create either a goal or habit, name their metrics, and optionally assign a Goal Keeper. The grid background subtly evokes a sense of structure and progress.

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Prototyping & Validation

Turning ideas into something testable

We built a high-fidelity prototype that let users walk through the full experience — from signup through tracking progress. We tested this with users and received positive feedback on clarity, motivation, and the balance of flexibility vs. structure.

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Outcome & Next Steps

A social platform for personal growth

The final prototype reflects a product that adapts to its users. Whether someone wants private tracking or community support, they’re in control. From reminders to group check-ins, everything flexes around how the user defines success.